If your job posts aren’t mobile-friendly, you could be missing out on reaching a large percentage of the talent pool. According to our 2021 State of Online Recruiting Report, 28.3% of job seekers surveyed said they’d be more likely to apply for a position if the posting was accessible on mobile.
Employers need to know how to optimize their posting so they’re readable, digestible, and easily accessible on smartphones and tablets.
Here are a few tips to help you write job postings that are appealing on any mobile device.
When considering how to optimize posts for mobile, it’s vital to incorporate some basic job posting best practices. It’s essential to focus on:
Implementing SEO for job postings is crucial to ensure your open position is found online when job seekers conduct their searches. To begin, research and identify appropriate keywords to include. Refer to your competitor’s job ads for some keyword considerations. You can also use an online keyword tool, like Google Trends, to see what keywords your target users might be using for their online searches.
Once you’ve identified your keywords, refer to the following SEO best practices for your job ad:
Bear in mind that you want to use the job title and keywords naturally throughout your ad to avoid keyword stuffing, which hurts SEO.
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Once you have the job ad written, the final component is to make sure users can easily apply to the posting. Include clear instructions on how to apply for open positions from their devices.
When exploring how to optimize job postings for mobile, use these guidelines and tips for success. Your job applicants will thank you!