measuring employer brand

10 Employer Branding KPIs to Know [INFOGRAPHIC]

Employer brand – your company’s identity as a good (or bad) place to work – is critical to recruiting and retaining top talent. However, many organizations are unsure which employer branding metrics to use when gauging the impact of their efforts. In fact, 13.9% of companies don’t have a strategy behind their initiatives because they don’t know how to measure employer branding.

As you build and scale your branding strategy, embrace these 10 employer branding KPIs to determine whether you’re strengthening your reputation as a choice employer.

employer branding infographic

By Kristina Kelly | November 19, 2019