Whether or not you’ve intentionally built it, you have an employer brand: the perception of your organization held by current and potential employees.

When supported by your culture and core values, your employer brand establishes your company as an employer of choice. Simply put, it provides employees with a reason to work for you instead of the competitor down the street.

Download our free eBook, “Employer Branding Demystified: Separating Fact from Fiction,” which includes the results of our 2019 Employer Branding Pulse Survey, to learn:

• Why employer branding is critical to recruiting and retaining top talent.
• Which misconceptions about employer brand are most common.
• Why employer branding isn’t just for large enterprises or companies that frequently hire.
• How to get started building and enhancing your brand.

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