Hospice Marketing Director (Hybrid/Remote)

Job Summary
We are seeking an energetic and strategic Marketing Director (5 plus years of experience) who has outside sales experience, to lead our hospice organization’s marketing/outside sales team initiatives. In this pivotal role, you will develop and execute comprehensive marketing strategies that elevate brand awareness, foster community engagement, and drive patient and family outreach. Your leadership will ensure our compassionate services reach those in need through innovative multichannel marketing campaigns, compelling content, and targeted advertising efforts. This role offers an exciting opportunity to make a meaningful impact by promoting hospice care with integrity, empathy, and a forward-thinking approach, and someone who is passionate from being out in the field assisting in the growth of the team they lead through proactive leadership and the gowth of the company.

Duties

• Develop and implement integrated marketing strategies and lead outside sales team.
• Analyze campaign performance through Google Analytics and other analytics tools; adjust strategies based on data insights to improve ROI (Return on Investment).
• Cultivate relationships with referral partners through targeted B2B marketing efforts and advertising sales initiatives.
• Conduct market research to identify emerging trends in hospice marketing, competitor activities, and community needs to refine outreach strategies.
• Lead a team of marketing professionals by providing guidance on creative development using Adobe Creative Suite tools while fostering a collaborative environment focused on innovation.

Skills

• Strong knowledge of multichannel marketing strategies that integrate online and offline efforts seamlessly.
• Experience with advertising sales and developing partnerships within Hospice or Senior community organizations.
• Skilled in utilizing analytics platforms such as Google Analytics to measure campaign effectiveness and inform decision-making.
• Ability to manage budgets efficiently while maximizing outreach impact through print advertising and digital campaigns.
• Strong research skills to stay ahead of hospice industry trends; ability to adapt quickly in a dynamic environment.
• Experience in B2B marketing within the hospice healthcare sector; adept at product management related to service promotion. Join us as our Marketing Director for Hospice — where your innovative ideas will help bring compassionate care into the community’s spotlight while advancing your leadership career in a rewarding environment!