Hotel Sales Director (Hybrid)

SUMMARY

The Regional Director of Hotel Sales is a senior leadership role responsible for driving revenue performance across a portfolio of branded hotel properties within the Alabama market. This role serves as the strategic architect of sales initiatives, partnering closely with on-property General Managers, Directors of Sales, and corporate leadership to maximize revenue, market share, and overall profitability.

The ideal candidate is a dynamic, results-oriented sales leader with deep hospitality experience, a proven track record of exceeding revenue goals, and the ability to cultivate high-performing sales teams across multiple properties.

RESPONSIBILITIES

• Develop and execute regional sales strategies aligned with corporate and ownership objectives, including annual budgets, ADR targets, RevPAR benchmarks, and segment goals.
• Lead, coach, and develop Directors of Sales and Sales Managers across multiple properties, fostering a high-performing, data-driven, and proactive sales culture.
• Drive total revenue management across all streams—rooms, F&B, events, and ancillary services—while analyzing market trends, competitive performance, and pace reports to optimize strategy in real time.
• Build and maintain relationships with key corporate, group, government, and extended-stay accounts, while identifying new business opportunities within the portfolio.
• Oversee inventory, vendor relations, and operational processes to support profitability and efficiency.
• Monitor and report on KPIs (RevPAR, ADR, occupancy, group pace, lead volume, conversion rates) and present regular updates to executive leadership.
• Serve as the primary liaison with brand organizations to ensure competitive positioning, maximize brand-sourced revenue, and maintain compliance with brand standards and loyalty programs.
• Represent the company at industry events, trade shows, CVBs, and community networking opportunities.

QUALIFICATIONS

• 7+ years of hotel management experience, with 5+ years in regional or multi-property sales leadership roles.
• Proven track record of improving RevPAR, ADR, and overall revenue contribution.
• Experience with branded hotel environments, including select-service, full-service, or extended-stay properties.
• Proficiency with sales and revenue tools (STR, Delphi, Salesforce, Opera, or equivalent PMS/CRM platforms).
• Strong financial acumen; ability to analyze P&L statements, revenue reports, and pace/pickup data.
• Exceptional interpersonal, presentation, and negotiation skills.
• Willingness to travel frequently state-wide (Alabama) to visit venues across the portfolio (40–60% travel estimated).
• Bachelor’s degree in Hospitality Management, Business Administration, or related field preferred (equivalent experience considered).

EQUAL OPPORTUNITY EMPLOYER