Social Media and Event Coordinator

5840 Scarborough Blvd., Columbus, OH 43232

New ownership! Farrow Harley-Davidson is seeking an experienced Social Media & Event Coordinator, who understands the motorcycle business, to play a key role in driving community engagement, brand awareness, and customer excitement. From coordinating dealership events to executing strategic digital marketing campaigns, youll be at the heart of creating unforgettable experiences that showcase the Harley-Davidson lifestyle.

This role requires a dynamic, creative, and organized professional, who thrives in a fast-paced environment, to work closely with department heads, customers, and the local community to bring events to life while maintaining a strong brand presence. If you have a passion for marketing, event planning, and connecting with people, apply now to be part of our team where your skills are appreciated, your contributions matter, and your career can grow.

Why work for Farrow Harley-Davidson?
Our dealership's exciting, fun, and dynamic culture embraces a lifestyle of freedom, good times, and great rides! We provide a professional and supportive workplace where teamwork, respect, and results go hand in hand. We expect excellence, reward performance, and strive to make every day productive and enjoyable.

Full-time Benefits:

• Competitive pay
• Paid time off
• Health, dental, vision, disability, and life insurance
• 401(k) with employer match
• Employee discounts
• Advancement opportunities

Responsibilities - Social Media & Event Coordinator:

• Work closely with all Department Heads and Marketing Director to market all Harley-Davidson dealership functions and events.
• Coordinate event details with team members in all departments.
• Develop plans to drive lead generation and foot traffic with targets, measures and objectives.
• Execute marketing strategies to inform, advertise, and attract public interest based on clear guidance from the Marketing Director.
• Monitor comments and interact with the social media community.
• Capture and edit photos/video for dealership promotions and social media.
• Handle money at events and attend to customer needs.
• Assist in building positive relationships between the dealership and the community.
• Research topics, develop ideas, collaborate with team to that provide exceptional customer experiences.
• Manage assigned budgets in a fiscally responsible manner.
• Always promote and represent the dealership in a positive, professional way.
• Maintain proper care and upkeep of equipment and supplies.
• Supervise the setup and breakdown of all events.

Qualifications - Social Media & Event Coordinator:

• Associate or bachelor's degree in Business, Marketing, Communications or equivalent experience preferred but not required.
• Experience is not required but a major plus!
• Must be passionate about the Harley-Davidson brand and have an understanding of the motorcycle industry and culture.
• A self-starting leader and problem solver with an eye for detail and continuous improvement.
• Demonstrates good time management skills.
• Communicate details effectively.
• Always exhibits a professional demeanor with demonstrated business acumen.
• Can collaborate with a sense of humor and a willingness to accommodate individual needs or changes.
• Fluent in use of social media platforms including Facebook, Instagram, TikTok and YouTube.
• Adhere to strict organizational guidelines on social media posting while developing and expanding organic reach and engagement.
• Valid drivers license - a motorcycle endorsement is a plus but not required.
• Must be hands on and able to work long hours when required.
• Must have full availability for work schedule including weekends, holidays, and late hours.
• Please upload your resume and complete the online assessment