Sr. Marketing Director, Industrial Wood

Sherwin-Williams
Cleveland, Ohio
Full Time

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The position is responsible for the in-region strategy execution pertaining to the core four segments: Kitchen Cabinets, Building Products, Furniture and Flooring. In addition, this role directs the efforts of the regional Product Management, Distribution marketing, Color and Design, and Marketing Communications organizations.

This is NOT a hybrid/remote role and will report to our Global Headquarters in Cleveland, Ohio.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life with rewards, benefits and the flexibility to enhance your health and well-being
Career with opportunities to learn, develop new skills and grow your contribution
Connection with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commuteit matters to us. A general description of benefits offered can be found at . Click on Candidates to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.

Responsibilities

Develop comprehensive strategy for key segments- inclusive of specific sub-segment execution plans
Align regional sales, R&D and Product Management resources to execute the growth plan
Establish leading operational and lagging financial metrics for the segment and manage to these. These metrics should include, but are not limited to, sales growth and margin growth
Coordinate regional execution of global segment strategy: Kitchen Cabinets, Flooring, Building Products, Furniture.
Empower commercial team to accelerate opportunity identification and close process
Drive Brand Development and recognition in key regions and sub-segments
Grow market share in key geographies and sub-segments.
Establish and mange innovation pipeline to drive differentiation in the market
Develop, coach and manage talent.
Stay within budget and timelines in achieving the above results.

Strategic Plan

Build and refine the segment strategy for key identified segments. The strategy should include:

Strong fact base, quantifying key dimensions of the segment;
Leading and lagging economic indicators for the segment;
Quantified assessment of sub-segment attractiveness in each relevant geography;
Competitive intelligence;
Identify and quantify the impact of disruptors and accelerators in the segment;
Quantified assessment of our probability of success in each sub-segment in each relevant geography;
Internal value chain assessment;
Defined business model and channel strategy;
Segment industry value chain overview.
Segment strategy that drives differentiation and sustainable competitive advantage;
Actionable growth plan including both external market actions and internal investments;
Financial plan quantifying the net benefit of these market actions and internal investments.

The strategy should include an assessment of adjacent markets and technologies, new market channels. The growth plan should consider both organic and inorganic growth.

Strategy Execution / Growth Plan

Execute the strategy to achieve the financial growth plans. This should include:

Aligning all internal stakeholders around segment growth plans.
Maintaining contact with key customers in all regions to gain market insight and deeper customer understanding.
Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.
Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
Supporting sales in positioning appropriate product offerings for target customer segments.
Identify and establish relationships with key industry influencers and brand owners.

Demand Generation

Support the GI Sales/commercial organization at the strategic as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling
Drive digital demand generation in cooperation with regional sales and communication resources
Support development of value proposition proposals and presentations
Provide competitive intelligence and positioning
Drive specification of Sherwin-Williams products
Coordinate the activities of the Industry Managers and Market Development Managers, as available, in the execution of the marketing strategy.
Maintain direct contact with key customers in the global Industry Maintain direct contact with key suppliers in the industry, such as application equipment providers, to stay on top of evolving trends
Be actively involved in industry associations

Market Activation

Media planning & execution (earned and paid media strategy)
Lead development & management of digital roadmap in region
Execute promotions & programs in support of growth of stock programs (powder & liquid)
Marketing communication plan development in conjunction with communications organization.
Event (trade show) planning and execution
Support delivery of market and product training globally
Create effective sales and marketing tools, collateral, and events
Work with technical counterparts to direct and/or author papers for presentation at industry conferences, or for publication in industry trades

Product Development & Commercialization

Support Product Management in prioritizing segment-specific Lab Work Requests (LWRs).
Develop a robust innovation/product development roadmap, including an active ideas pipeline. This roadmap should ensure market share and profit expansion. Collaborate with Product Management on roadmap execution.
Responsible and Accountable for Stage Gate Phase 1 Opportunity Identification, including a full business case with clear product positioning and value propositions as well as a detailed financial pro forma including volume targets and pricing guidance.
Responsible to contribute as a project team member to Phases 2 through 5 by to advancing commercial data and refining the value proposition and financial assessments.
Own the planning and execution of all product launch activities

Leadership

Work cooperatively with Management in all Global locations.
Effective talent management, development, and succession planning.
Manage limited resources in pursuit of the highest return on investment (ROI) in the focused segment.
Overcome internal barriers in achieving objectives.
Interact with Technical, Sales, Manufacturing, Human Resources and Finance Directors.
Track and report Focus Market-based results and activities

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff, employees, and business relationships.

FORMAL EDUCATION:

Required:

Bachelors degree

Preferred:

KNOWLEDGE & EXPERIENCE:

Required:

Ability to multi-task in a fast paced business environment and be proactive with prioritizing work assignments.
Strong organization, analytical, time management and communications skills.
10+ years of industry experience
10+ years previous sales or marketing B2B experience.

Preferred: