Consultant, Marketing Mgmt (Retirement Solutions, Priority Partner)

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Retirement Solutions, Priority Partner, Marketing Consultant

Are you a strategic marketer who loves building relationships and bringing big ideas to life? Do you thrive at the intersection of B2B marketing, external partnerships, and high-impact execution? Would you enjoy being part of a high-profile initiative with executive visibility and real business impact?

If so, this role might be right for you.

Were seeking a Consultant, Marketing Management focused on priority partners to lead the launch and ongoing marketing strategy for one of our top advisory firm partnerships within the employer-sponsored retirement plans market. This is a unique opportunity to shape the successful implementation and growth of a highly anticipated retirement plans partner.

Primary responsibilities:

• Own the end-to-end marketing and communications strategy for a top-tier firm partnerfrom launch planning to ongoing campaign execution aimed at growing awareness, consideration and sales opportunities with the firms advisors.
• Serve as the primary marketing liaison between our company and the partner firm, building strong relationships and ensuring alignment on goals and messaging.
• Develop and execute integrated B2B marketing plans , including content, digital, events, and communications that drive awareness, engagement, and growth with advisors and third-party administrators.
• Collaborate cross-functionally with internal stakeholders (sales, product, brand, compliance, sales enablement, internal agency, operations, etc.) to deliver seamless, compliant, and impactful marketing experiences.
• Monitor and socialize changes and insights that will impact the advisor-sold retirement plans business across key audiences, the market, technology, and the competition.
• Track performance and optimize campaigns using data-driven insights and feedback from the field.

Important skills:

• A passion for client-facing work you enjoy building trust, solving problems, and creating value through collaboration.
• Strong project management skills and the ability to juggle multiple priorities with deadlines maintaining grace and precision.
• Excellent communication skillsboth written and verbalwith a knack for storytelling and translating complex ideas into compelling messages for various audiences both internally and externally.
• A strategic and collaborative mindset with a bias for action and results

Additional requirements:

• This role requires FINRA licensing: SIE and Series 6

• This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2-3 days per week and enjoy the flexibility of remote work the remaining days.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships : Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Typical Skills and Experiences:

Education : Bachelors degree in marketing, business administration or related field preferred. Masters degree is a plus.

License/Certification/Designation : Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience : Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values : Regularly and consistently demonstrates Nationwide Values.

Job conditions:

Overtime Eligibility : Not Eligible (exempt)

Working Conditions : Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.