Branded Content Writer

Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr-accessibleapplication@osu.edu . If you have questions while submitting an application, please review these frequently asked questions .

Current Employees and Students:

If you are currently employed or enrolled as a student at The Ohio State University, please l og in to Workday to use the internal application process.

Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following:

• Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required.

• Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application.

The College of Food, Agricultural, and Environmental Sciences (CFAES) is the cornerstone college of The Ohio State University, with three mission areas dedicated to one essential purpose: We Sustain Life. CFAES is one college spread across three campuses, with our faculty and staff split evenly among the three campuses. Comprised of ten academic units including the School of Environment and Natural Resources and Ohio State ATI, plus Ohio State University Extension, CFAES has 22 bachelors degree majors, 26 associate degree majors, and 34 minors. Students have the unique opportunity for hands-on learning with scholars and scientists in the field. The College values diversity and offers a supportive, open, and inclusive community.

The CFAES Marketing and Communications team serves as a strategic resource for the college. The team is responsible for setting marketing and communication strategies and plans that align with the initiatives and priorities of the college. The team supports the recruitment, retention, development, research, outreach, and issues management for the college. They are a group of strategic marketing and communication thinkers and doers who are both proactive and reactive, identifying opportunities and removing challenges to elevate awareness, enhance reputation and ultimately inspire choice for the college. The Branded Content Specialist amplifies the brand values of the college and enterprise. The Branded Content Specialist reports to the Brand Marketing Lead.

Position Summary

The Branded Content Writer develops compelling content that increases interest in and inspires choice for CFAES among key audiences and stakeholders. This role requires a writer who excels at creating short, engaging, and audience-centric marketing copy that elevates the CFAES brand across all channels. The Branded Content Writer will partner closely with the marketing strategy team and channel marketing experts to craft copy that is clear, snappy, and tailored to the diverse audiences we serve.

The Branded Content Writer will develop content for high-priority initiatives and campaigns, including student recruitment and retention materials, advertising, websites, social media, paid media, and email. They will also provide guidance on best practices for writing across digital and print channels, ensuring that all content is aligned with brand voice, tone, and messaging standards.

This position calls for a professional who has a keen understanding of how audiences engage with content and who can translate complex ideas into digestible, action-driving messages. The writer will be familiar with both traditional and digital marketing and communications, with a working knowledge of SEO, user experience, and usability best practices.

The Branded Content Writer will leverage analytics and market insights to refine messaging and ensure resonance with audiences. Above all, they will bring creativity, agility, and strategic thinking to content development, positioning CFAES as a leader and trusted voice across Ohio and beyond.

This role requires occasional travel across the state for meetings and events.

Required Qualifications
Bachelor's degree in marketing, communications, public relations or related field or equivalent experience and 2-4 years of relevant experience in higher education, agency or industry.

Desired Experience

Knowledge and familiarity with higher education; experience fostering a collaborative and creative work environment; demonstrated expertise in branded content writing and marketing copy that is short, engaging, and audience-centric; proven ability to elevate and advance a brand through clear, compelling messaging; experience in content strategy, content marketing, communications, and channel engagement; ability to write across mediums including recruitment pieces, advertisements, social media, web, email, and paid campaigns; strategic planning, implementation, and optimization experience; ability to communicate effectively with diverse audiences; superior oral, written, editing, and presentation skills; proven ability to deliver projects that achieve strategic objectives, on time and on budget; and familiarity with SEO, user experience, and analytics to inform writing decisions.

Applicants : In addition to submitting an updated resume and cover letter, applicants must include three samples of branded marketing copy , each representing a different channel (e.g., print, web, social, email, video). Samples should demonstrate the ability to create short, engaging, and audience-focused content that elevates a brand. Applicants may also include a link to a portfolio of their writing as supplemental material.

The offer for this position will fall within the range of $51,500 - $67,250 and is based on internal equity, units available budget, and the candidates qualifications.

Ohio State provides access to a depth and breadth of opportunities and resources. Starting your first day, Ohio State offers you a comprehensive benefits package . Based on position type and eligibility. .

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions .

The university is an equal opportunity employer, including veterans and disability.

As required by Ohio Revised Code section 3345.0216 , Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.