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VOORMI® is a textile-driven, direct-to-consumer technical wool apparel company built upon a strong and differentiated portfolio of intellectual property. Additionally, VOORMI® is focused on building sustainable long lasting products from a foundation of natural fibers.

As a Technology Leader: VOORMI® is building highly functional performance textiles – ready to meet the expectations of tomorrow. The development of a broad portfolio of proprietary textile platforms, capable of delivering decades of future development cycles is the fuel driving VOORMI’s® expansion model.

As a Brand: VOORMI® is building the next generation of hard-working clothing - designed to take on anything, and built to last forever. As Forbes magazine so elegantly stated, VOORMI® is to clothing what Range Rovers are to cars.

Since Launching the Brand in 2013: VOORMI® has driven consistent year-over-year growth without compromising its premium position in the market. As a digitally native direct-to-consumer brand, VOORMI® has sold in to all 50 states and over 60 countries around the world, whilst maintaining strong product margins along the way.

In the market, VOORMI® is achieving consumer acceptance and receiving an unprecedented amount of third party validation/awards. Over the last few years, VOORMI® has garnished awareness from The Wall Street Journal, Gizmodo, Men’s Journal, Outside Magazine, Popular Science, Wired Magazine, Entrepreneur and many others. Numerous awards have been issued to VOORMI® for both their technical abilities and business approach such as: “Best of Gear” – “Hot Gear” – “Gear of the Year” – “Best in Show” – “Best Inventions” - “Radical thought leadership” - “Colorado Companies to Watch” - Bloomberg’s “Startups to Watch” & Entrepreneur’s “100 Brilliant Companies”. However, the best validation is represented by strong “repurchase rates” and countless consumer testimonials.