Key Accounts Marketing Lead

About the Role:

Kalmbach Feeds is a fast-growing, entrepreneurial company building leading brands in animal nutrition. We operate with a small, high-performing team where individuals are expected to think strategically, execute quickly, and work cross-functionally to drive real business results. We are not a large, layered organization. We move fast, expect ownership, and value people who can bring structure and clarity to complexity. We are hiring a Key Accounts Marketing Lead to own and elevate our presence with our most important retail partners. Today, key account marketing is fragmented across multiple people. This role is responsible for bringing focus, structure, and consistency to how we communicate brand plans, support new product launches, and execute customer-specific marketing programs. This is not a purely creative role. It is a highly cross-functional, execution-focused role that requires strong planning, follow-through, and the ability to translate brand strategy into customer-ready programs.

Primary Responsibilities:

Own Key Account Marketing Execution

• Serve as the marketing lead for assigned key retail accounts
• Ensure consistent, high-quality communication of brand plans, priorities, and initiatives
• Following through on customer requests and internal commitments

Lead Line Reviews & Customer Presentations

• Build and own line review presentations and supporting materials
• Translate brand strategy into clear, compelling customer narratives
• Partner with Sales to prepare for and execute customer meetings

Support New Product Launches

• Coordinate marketing support for new product introductions into key accounts
• Ensure alignment across marketing, sales, operations, and product teams
• Delivering customer-ready assets, timelines, and launch plans

Develop Customer-Specific Marketing Programs

• Adapt brand campaigns into customer-relevant programs and activations
• Create or coordinate the development of customer-specific assets when needed
• Strategically managing customer retail media programs to ensure maximum results
• Prioritize the most impactful channels and opportunities for each account

Manage Customer Trade Shows & Events

• Own planning and execution of customer-specific trade shows and events
• Coordinate booth strategy, messaging, materials, and logistics
• Partner with Sales and internal teams to ensure a strong, cohesive presence
• Ensure events support broader brand and customer objectives

Drive Cross-Functional Alignment

• Work closely with Sales, Key Account Managers, Brand Marketing, and Operations
• Ensure commitments are realistic, aligned, and executable
• Bring structure and clarity to complex, cross-functional initiatives

Who you are:

Required Experience

• 3+ years of experience in a Key Accounts Marketing or Trade Marketing role
• Direct experience working with large retail customers
• Experience building line review presentations and supporting customer meetings
• Experience supporting new product launches into retail accounts
• Experience in planning and executing customer-facing trade shows or events

Core Capabilities

• Strong planning, organization, and follow-through
• Ability to manage multiple projects and stakeholders without losing detail
• Clear, confident communicator (written and verbal)
• Ability to translate strategy into practical, executable plans
• Strong cross-functional collaborator

Critical Traits for Success

• Detail-oriented and committed to high-quality work
• Proactive and accountable - follows through without being chased
• Comfortable adapting in a fast-paced, dynamic environment
• Works hard as part of a team to achieve shared success
• Able to balance speed with discipline

About the Company:

Kalmbach Feeds offers the highest quality nutritional products for livestock, poultry, and companion animals. The company was founded in 1963 by Milton and Ruth Kalmbach with a vision to develop the finest products, providing customers with the best possible nutritional value. The Kalmbach family's traditional core values have served as the compass for consistent success for over five decades, and the company has become the regional leader within the animal nutrition industry.

Kalmbach Feeds enjoys an excellent reputation for quality and integrity within the animal nutrition industry and is comprised of smart self-starters who are driven to serve customers. Our experienced, talented team utilizes cutting-edge technology and proprietary processes to deliver safe, innovative products.

Kalmbach Feeds Offers:

• Competitive compensation package
• Medical, Dental, and Vision benefits with eligibility from the date of hire
• 401(K) with company match
• Generous Paid Time Off (PTO) policy
• Company-paid Short-Term and Long-Term Disability insurance
• Company-paid Life Insurance
• Professional development opportunities
• A collaborative and dynamic work environment

Kalmbach Feeds is an Equal Opportunity Employer. We evaluate applicants based on their qualifications and experience, without regard to race, color, religion, sex, age, disability, national origin, veteran status, or any other legally protected status. Employment is subject to verification of credentials, reference checks, and a pre-employment drug screening and background check.

Only qualified candidates will be contacted.