Director, Marketing & Advertising Channels (Huntington.com)

Description

The Director, Marketing & Advertising Channels is responsible for leading the vision, strategy, and execution of marketing initiatives across Huntington.com. This highly visible role ensures our public website reflects enterprise marketing strategies, meets business goals, drives customer acquisition, and supports deeper engagement with existing customers.

This leader will prioritize and manage the website enhancement roadmap, oversee experimentation and optimization initiatives. A strong communicator and collaborator, this colleague partners with business and marketing stakeholders to translate strategy into website experiences.

The ideal candidate combines digital strategy expertise, strong analytical acumen, and tactical execution experience to create best-in-class digital experiences.

Key Responsibilities

Strategy & Leadership

• Lead the strategic direction for Huntington.com to support acquisition strategies, customer deepening objectives and sports/sponsorship strategies
• Partner with lines of business, marketing strategy, digital execution, and IT to align website experiences with enterprise priorities
• Lead a team of SEO experts and provide strategic direction on organic search performance, optimization, and content discoverability
• Oversee Huntington.com's AIgenerated (GEO/AEO) search strategy, ensuring the site is optimized for emerging AIpowered search experiences and competitive visibility across evolving search ecosystems
• Lead competitive intelligence efforts by reviewing peer website experiences, search performance, and digital innovation to ensure Huntington maintains a differentiated digital presence.

Roadmap & Prioritization

• Own and manage the enterprise website roadmap; collaborate with IT and digital execution to drive prioritization of new features, enhancements, and content initiatives
• Build and maintain a structured backlog of tests to optimize engagement, conversion, and user experience
• Respond to business changes by adjusting digital priorities and deploying updates quickly and thoughtfully.

Experimentation & Insights

• Develop a robust testing strategy to generate insights, validate marketing ideas, and inform future enhancements.
• Partner with the Data & Analytics team to define KPIs, measure performance, and maintain accurate executive reporting.
• Self-service analytical insights on website performance from multiple platforms (Adobe Analytics, Tableau dashboards, etc.)
• Monitor site analytics, competitive trends, and user behavior to identify opportunities for growth and optimization.
• Interpret data to inform strategic initiatives and priorities, deliver clear, actionable recommendations to senior leaders.

Cross-Functional Execution

• Collaborate closely with digital execution, IT, brand and content marketing, lines of business, and creative teams to bring website enhancements to life.
• Ensure digital experiences are aligned with accessibility standards, mobile-first best practices, and regulatory requirements.
• Support special projects, new product launches, and enterprise initiatives requiring digital presence or execution.

Basic Qualifications

• Bachelor's degree.
• 10+ years of relevant experience in website strategy, digital experience management, or digital marketing.

Preferred Qualifications

• Proven success improving website engagement, conversion, and customer acquisition through digital experiences.
• Experience with enterprise-scale websites, SEO strategy, and experimentation programs (A/B or multivariate testing).
• Demonstrated ability to lead cross-functional teams in a matrixed organization.
• Highly analytical with experience delivering data-driven insights and reporting to leadership.
• Exceptional communication and presentation skills.
• Growth mindset: curious, self-directed, and creative in solving complex digital challenges.
• Experience working in financial services or other highly regulated industries.
• Familiarity with enterprise CMS platforms, analytics tools (Adobe/GA), experimentation platforms, or tag management systems.
• Understanding of UX principles and customer research methodologies.

#LI-NG1

#LI-Onsite

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.