Public Relations Specialist

This position is open until filled. Applications are being reviewed as they are received.

This is an administrative position supporting the communication branch of the City of Westerville, specializing in public
relations and marketing for the nationally recognized Parks & Recreation Department ( parks.westerville.org ).

• This position operates within Community Affairs, a division of the City Managers Office. It requires the exercise of initiative, independent judgment, and proficiency in strategic communication.
• The PR Specialist is responsible for promoting programming to impact revenue, expand awareness and grow the Westerville brand. Importantly, this position is responsible for connecting the concepts of community amenities and economic development.
• The position holder should have at least five years experience in a strategic communication discipline and must be a strong writer and storyteller. An understanding of public sector services and local government is desired. Knowledge of communication techniques and tactics, or an equivalent combination of experience and training which provides the required knowledge, skills and abilities is required.

This position works in the office for 40 hours a week. Reports to the Community Affairs Director.

• Manages promotions for parks and recreation programming and facilities for residents, visitors and the Westerville workforce.
• Works strategically to connect the workforce and economic development opportunities to community amenities and investments.
• Collaborates with a centralized professional communications team on Citywide programs and services to incorporate parks and recreation and economic development messaging and storytelling.
• Fosters a placemaking environment by encouraging collaboration between City departments and Westerville stakeholders.
• Collaborates on grant-writing and sponsorship opportunities as necessary or directed.
• Researches and recommends opportunities for target marketing opportunities.
• Measures campaign effectiveness, including but not limited to social media analytics, paid and earned media impressions and engagements and revenue-based outcomes.

• Excellent writing, editing and storytelling skills, with expertise in AP-style.
• Public speaking, presentation, facilitation and interpersonal communication skills, including active listening skills.
• Strong analytical and problem-solving skills.
• Demonstrated experience in website management and electronic communications.
• Understanding of public relations core concepts, with exposure to strategic communication planning.
• Excellent customer/citizen service principles and experience.
• Knowledge of and adherence to community relations principles and practices.
• Bachelor's degree in Communications/Public Relations, Journalism or Marketing.
• Minimum three years progressively responsible experience in coordinating special events.
• Requires a valid Drivers License.