Area Sales & Catering Manager

Colwen Hotels | Medford Collection
(AC Hotel Boston North, TownePlace Suites/Fairfield Inn & Suites Medford Dual Brand, Hyatt Place Medford)

Position Overview

The Area Sales & Catering Manager is responsible for driving group and catering business across the Medford Collection by proactively soliciting and converting new accounts, growing existing relationships, and developing strategic initiatives to increase occupancy, catering sales, and hotel revenue performance. This individual will work closely with property leadership to ensure seamless service delivery, guest satisfaction, and optimal financial results.

We are seeking a highly motivated, energetic, and seasoned hospitality sales professional with strong local market knowledge.

About Colwen Hotels

Colwen Hotels is a dynamic and expanding hospitality company with an extraordinary portfolio of award-winning hotels. Our culture is built on innovation, agility, and authenticity — empowering our teams to bring visionary ideas to life to enhance guest experiences. We currently operate 40 hotels across 9 states, representing premium brands and unique lifestyle concepts.

Key Responsibilities

Sales & Business Development

• Proactively develop and grow corporate, group, and social catering business through direct sales, cold calling, account saturation, and networking.
• Build and maintain relationships with key accounts and community partners to exceed revenue goals.
• Create and execute tailored sales and marketing strategies to maximize profitability for assigned hotels.
• Collaborate with Sales, Revenue Management, and on-property leaders to align on rate strategies and business mix.

Catering & Event Management

• Solicit, negotiate, and secure catering events including meetings, conferences, and social functions.
• Lead the planning process from initial inquiry through event execution, ensuring exceptional service and client retention.
• Assist clients with menu planning, AV needs, room setup, and service enhancements.
• Create and manage Banquet Event Orders (BEOs), and process invoices as required.
• Assist with event supervision and provide support during peak activity to ensure flawless execution.

Revenue Strategy & Market Awareness

• Stay informed on market trends and competitor activity to identify and capitalize on revenue opportunities.
• Establish and meet monthly property revenue goals for both rooms and catering.
• Maintain accurate and updated accounts, activities, and reports through CRM systems.
• Prepare weekly/monthly sales reports and contribute to forecasting efforts.

Team Collaboration & Leadership

• Support and train property-level sales team members to uphold brand and Colwen standards.
• Partner with all departments to provide aligned communication for operational success.
• Represent Colwen Hotels professionally at community and industry events.

Requirements

• 2+ years of hotel sales and catering experience required
• Strong understanding of hotel operations, F&B standards, and event logistics
• Excellent verbal, written, negotiation, and presentation skills
• Proficient in Microsoft Office Suite; ability to learn new software tools (e.g., Delphi, iPlan)
• Strong attention to detail with ability to multitask in a fast-paced environment
• Flexible schedule including evenings/weekends as business demands

Benefits & Perks

• Medical, Dental & Vision Plans
• Company-Funded HRA
• Flexible Spending Accounts & Supplemental Insurance
• Paid Time Off Programs
• 401K (Traditional & Roth) with Employer Match
• Hotel Travel Discounts — Associates & Family
• Exclusive Retail, Entertainment & Travel Perks
• Training & Development Programs
• Career Advancement Opportunities

Compensation

Salary Range: $65,000 – $75,000 annually
Based on experience and qualifications.

Colwen Hotels is an Equal Opportunity Employer.
EEO M/F/D/V