Regional Sales Manager

Are you looking to make a career change to a leading importer and distributor of premium specialty food products company? This exciting opportunity as Regional Sales Director offers a competitive salary plus an excellent benefits package including medical insurance, dental insurance, vision insurance, and paid time off. Does this position match your future career goals? Then this Regional Sales Director opportunity could be the right fit for you.

RESPONSIBILITIES:

• Lead and oversee all sales activity across the Southern region, including team performance, customer engagement, and revenue delivery.
• Drive execution of customer-specific business plans with a strong emphasis on integrity, accountability, and results.
• Manage the end-to-end selling process to achieve or exceed regional net sales targets.
• Focus on top-tier customer accounts through direct engagement with executive leaders, buyers, category managers, and key decision-makers.
• Support and guide regional sales managers and representatives in developing individual plans aligned with overall growth objectives.
• Partner closely with local, regional, and national distributors to ensure excellent service execution and operator satisfaction.
• Oversee customer programs including pricing structures, rebates, promotions, and product sampling initiatives.
• Deliver customer business reviews, category insights, and performance updates.
• Build a deep understanding of customer organizations and decision-making structures to navigate effectively and influence outcomes.
• Deploy talent and resources effectively across national accounts, distributor partners, and street business customers.
• Foster a performance-driven, collaborative team culture that supports engagement, accountability, and morale.
• Set clear expectations, goals, and performance standards for team members.
• Recruit, develop, and retain a diverse, high-performing sales organization.
• Coach and train team members to strengthen selling skills, product knowledge, and leadership capabilities.
• Conduct performance evaluations and manage team compensation, travel, and entertainment budgets.

QUALIFICATIONS:

• 5-7 years of demonstrated success in branded food sales, preferably within salty snacks, deli, or frozen food categories
• Strong working knowledge of pricing models, trade promotions, and their impact on volume and profitability
• Proven ability to manage key accounts, develop pricing strategies, and position products effectively against competitors
• Track record of driving sales growth within CPG environments
• Hands-on field experience at the store level, supporting execution and merchandising
• Spanish fluency strongly preferred
• Proficient in Microsoft Office (Outlook, Excel, Word, PowerPoint) with strong technical aptitude
• Experience with authentic Hispanic food brands or categories preferred
• Highly detail-oriented, organized, and capable of managing multiple priorities in a fast-paced setting
• Excellent communication and presentation skills with the ability to adapt quickly
• Collaborative team player who works effectively with finance, operations, and marketing partners
• Proactive, solutions-focused mindset
• Willingness to travel locally up to 75%, with mileage reimbursement

BENEFITS:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Direct Hire
• Paid Time Off
• 401(K) matching
• Gym membership discounts
• Employee Assistance Program

Salary: $80K-$95K (DOE)

Ask for: Roger Armenta

Job Id: 25814

Ajulia Executive Search is a New Jersey based Executive Search Firm specializing in retained searches in multiple sectors, including Manufacturing, Finance, IT, Legal, and Pharmaceutical. We have a nationwide client base and offer services in temporary and direct hire placements.

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