Client Marketing Senior Manager

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Job Summary

The Sr. Manager, Client Marketing leads a team of marketing experts and is accountable for the development and implementation client-facing marketing and loyalty strategies for an assigned book of work that drive incremental and profitable results to achieve financial targets. This role combines data-driven insights, pre-existing marketing strategies, and client partner expertise to drive a holistic, profitable marketing calendar that delivers value for our cardmembers, client partners, and our organization.

Essential Job Functions

• Guides resource allocation to deliver growth and profit plans. Conducts reviews with Senior Leadership for strategy adjustments. Develops business intelligence, standards, and campaign hindsights to advise changes to marketing strategies, including overseeing marketing funds for assigned work. Provide guidance and recommendations for growth opportunities. - (30%)
• Leads a team of marketing experts and is accountable for the development and implementation of client-facing marketing and loyalty strategies for an assigned book of work that drives incremental and profitable results to achieve financial targets. - (20%)
• Demonstrates strong business acumen in analyzing and optimizing marketing campaign performance to meet targets. Leads the team in enhancing marketing performance, ensuring maximum ROI and achieving KPIs. Oversees annual volume forecasts and monitors them against the budget, advising on strategic adjustments to meet the annual budget. - (20%)
• Identifies and conceptualizes new growth opportunities for a specific book of work by leveraging data insights, competitive research, and industry best practices. Works cross functionally to bring vision to life and scale across the organization. Also guides team on developing proof points to secure investment in new tactics. - (10%)
• Develops, nurtures, and manages strategic partnerships both internally and externally to influence marketing strategy and execution. Utilizes active listening, negotiation, and interpersonal skills to navigate conversations within and outside the organization to address multiple perspectives and resolve conflicts on behalf of the team. - (10%)
• Provides coaching to team, creating opportunities for learning and development. Conducts regular touch bases to cascade information and development plans based on goals and performance. - (10%)

Minimum Qualifications

• High School Diploma or GED
• 8+ years work experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
• 5+ years direct leadership experience

Preferred Qualifications

• Bachelor's Degree in marketing, finance, project management, business management, or related field.

Skills

• Brand Positioning
• Business Storytelling
• Client Management
• Data Analysis
• Data Interpretations
• Fund Marketing
• Marketing Analytics
• Marketing Strategies
• Portfolio Operations
• Relationship Management
• Strategy Development
• Test Marketing

Reports To: Director and above

Direct Reports: 2 - 5

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$133,500.00 - $241,900.00

Full Salary Range for position:

California: $153,500.00 - $302,400.00

Colorado: $133,500.00 - $254,000.00

New York: $146,800.00 - $302,400.00

Washington: $140,100.00 - $278,200.00

Maryland: $140,100.00 - $266,100.00

Washington DC: $153,500.00 - $278,200.00

Illinois: $133,500.00 - $266,100.00

New Jersey: $153,500.00 - $278,200.00

Vermont: $133,500.00 - $241,900.00

Ohio: $133,500.00 - $241,900.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at ....

Job Family:

Marketing

Job Type:

Regular