Events Sales Manager

Job Description

Company Summary

Were the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, were driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, were the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But were just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The events sales Manager Wineries, is responsible for driving private event revenue across our portfolio of wineries across California and Oregon including Robert Mondavi Winery, The Prisoner Wine Co, Booker and Lingua Franca.

This roles focuses on outbound sales, lead generation and conversion of consumer and corporate events and works alongside in house teams to support execution.

This is a manager-level role with accountability for sales performance, event pipeline development and revenue growth. Strong, proactive selling skills and relationship building skills are essential, along with a proven ability to growth event revenue across multiple venues. Role has a commission component .

Responsibilities

Sales & Revenue Generation

• Own and drive private events revenue across multiple winery hospitality venues

• Proactively generate new leads through outbound sales efforts, networking, partnerships, and prospecting

• Create required selling tools that showcase our various sites and spaces to potential clients, including physical and digital assets.

• Convert inbound and outbound inquiries into booked events, maximizing revenue and utilization of spaces

• Develop and manage a robust sales pipeline for consumer and corporate (meetings, offsites, brand events) clients

• Consistently meet or exceed revenue and booking targets

• Provide leads to Spirits Hospitality sites where appropriate

Portfolio & Client Management

• Serve as the primary point of contact for event clients during the sales and contracting phase

• Match client needs to the most appropriate winery venue(s) within the portfolio

• Build long-term relationships with repeat clients, agencies, corporate planners, and local partners

• Upsell event enhancements and premium experiences where appropriate

Collaboration & Internal Alignment

• Partner closely with onsite hospitality, events, and operations teams to ensure smooth handoff from sales to execution

• Align pricing, packages, and availability with venue teams and leadership

• Share client expectations, event details, and revenue goals clearly with execution teams

Strategy, Reporting & Optimization

• Track leads, bookings, and revenue using provided CRM and reporting tools

• Analyze performance across venues and event types to identify growth opportunities

• Contribute to pricing strategies, sales materials, and event packages

• Represent the portfolio at site visits, industry events, and trade shows as needed

Key Skills

Sales & Business Development

• Proven experience in outbound sales, business development, or event sales (hospitality, luxury, wine, or lifestyle brands preferred)

• Strong ability to prospect, qualify leads, and close deals

• Experience selling across multiple venues or locations is highly desirable

Relationship Management

• Excellent interpersonal and communication skills

• Comfortable engaging with high-end consumers, corporate clients, and professional planners

• Ability to build trust and long-term partnerships

Strategic & Organizational Skills

Strong pipeline management and forecasting skills

• Ability to balance multiple venues, priorities, and deadlines

• Data-driven approach to tracking performance and optimizing revenue

Collaboration & Leadership

• Experience working cross-functionally with operations, hospitality, and marketing teams

• Clear communicator who can effectively hand off sales to execution teams

• Comfortable operating independently while aligning with broader company goals

Minimum Qualifications

• Minimum 5 years of sales experiences and 2 years of event sales

• Excellent proficiency in Microsoft Office

• Strong organizational and time management skills

• Willingness to work a flexible schedule, including days, evening, weekends, and holidays (?)

Preferred Qualifications

• 10+ years of hospitality events sales experience

• 5+ years hospitality experience at a winery

• WSET Level 2

Additional Qualifications

• Knowledge of event types such as weddings, corporate meetings, buyouts, and brand activations

• Familiarity with sales reporting tools and dashboards

• Willingness to travel between winery locations across California as needed

• Passion for hospitality, wine, and delivering premium guest experiences

• Represent the company and brand, professionally and graciously with both a professional appearance and demeanor

Physical Requirements/Work Environment

The employee frequently is required to sit or stand for long periods of time. The employee is occasionally required to lift and/or move objects up to 50 pounds ( i.e. a case of wine). Frequent walking, including going up and down stairs and bending are required .

Work Environment: Working conditions at an event may require the employee to be outside for extended periods of time and/or occasionally in a kitchen with slippery floors. Irregular shifts, nights, weekends, and long hours may be required , particularly when working an event.

Travel Required

Local and national travel may be required .

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employees pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Companys sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).