Marketing Manager

Marketing Manager Columbus, OH Job Details Full-time 22 hours ago Qualifications Bachelor's degree in communications Marketing Content editing Content writing Project timeline management Mid-level Marketing strategy development Bachelor's degree in marketing Bachelor's degree in journalism Bachelor's degree Journalism Organizational skills Communications Strategic communications 4 years Project stakeholder communication Developing multi-channel marketing campaigns Stakeholder relationship building Time management Copywriting Stakeholder management Full Job Description In support of strategic enrollment management, the Marketing Manager is responsible for developing and implementing integrated marketing and communications for assigned university campuses and programs. Working collaboratively with various university partners, this position supports student enrollment and retention by developing strategic marketing communication plans, implementing tactical action plans, establishing goals and measuring results. This position also provides writing support and content creation for various internal and external audiences. Responsibilities: Strategic Communications and Marketing Planning (55%) - Analyzes strategic enrollment objectives and outlines marketing and communication strategies for both internal and external audiences. Develops, implement and monitors communications and marketing action plans to achieve goals and objectives. Identifies messages, target audiences, budgets, tactics, tracking and timelines. Content Production (30%) - Performs a broad range of writing and editorial duties. Write/edit/produce compelling content for a variety of marketing communications channels, including digital copy, print materials, web content, news stories, and more. Project Management (10%) - Builds relationships and works as a member of a team, both inside and outside the department. Manages projects across multiple stakeholders and communicates effectively about status. Other duties as assigned (5%) Qualifications: Required: Bachelor's degree or equivalent experience (specialty in Marketing, Communications, Journalism, or equivalent is preferred). 4 years of relevant experience required. Demonstrated experience in developing audience-centric marketing and communications strategies and action plans in alignment with university goals and program objectives. Superb writing and editing skills and a keen sense of marketing messaging. Strong interpersonal and communications skills with the ability to lead and manage relationships and work as a member of a team. Ability to think critically and possess a strong attention to detail. Proven project and time management skills, including the ability to handle multiple projects and priorities simultaneously. Strong organizational skills a must. Desired: Advanced degree in relevant field desirable. 4-8 years of relevant experience in a experience in a marketing/communications position preferred. JOB PROFILE: Marketing Strategy and Management Specialist 3 FUNCTION: Marketing and Communications SUB-FUNCTION: Marketing Strategy and Management CAREER BAND: Individual Contributor - Specialized CAREER LEVEL: S3 Regular 40 First Shift