Product Manager, Kitting - Bound Tree Medical - Dublin, Ohio

For 45 years, Bound Tree Medical, a division of Sarnova, has stood beside those who answer the call—first responders who move toward crisis with courage and conviction. Founded by an EMT, our company was built on trust, service, and innovation. Today, we continue that mission by equipping EMS, fire, and law enforcement agencies with the medical equipment, services and technology they need to save lives.

Sarnova is the leading national specialty distributor of health care products in Emergency Medical Services (EMS) and Respiratory Markets and is the industry leader in Revenue Cycle Management within Emergency Medical Services (EMS). The company operates through several market-leading companies including Tri-anim Health Services, the largest specialty distributor of respiratory products, Bound Tree Medical, the largest supplier of EMS products, and Cardio Partners, a full Sudden Cardiac Arrest Solution provider, and Digitech, the leader in EMS revenue cycle management.

Summary:

The Product Manager, Kitting is responsible for developing and executing clearly defined marketing and communication strategies that drive revenue growth and enhance brand equity for new and existing kits across the Emergency Medical market. This position requires an individual with strong brand management capabilities, as well as an entrepreneurial mindset.

Organizational Impact:

The Product Manager, Kitting plays a pivotal role in driving strategic growth across the Emergency Medical market by leading the development and execution of innovative product and communication strategies. Through clear, compelling communication and a strong business focus, this position helps elevate Sarnova’s market presence and accelerate portfolio expansion.

Essential Duties and Responsibilities:

• P&L Management: Forecast, track and adjust profit and loss statements to ensure that new product and/or channel launches meet financial goals. Collaborate with Sales, Finance, Accounting, and Operations to ensure the accurate tracking and management of revenue, COGS, and marketing spend.
• Portfolio Management & Growth: Drive the evolution and expansion of the kit product portfolio with a growth-focused mindset. Identifying opportunities to optimize the product offering through strategic rationalization of like items, analyzing kit components for performance and market relevance, and expanding the portfolio to meet emerging customer and market needs. Take ownership of product direction, ensuring the right mix, cost structure, and value proposition. Collaborate closely with Regulatory and cross-functional teams to ensure compliance with labeling and product requirements while enabling innovation and speed to market.
• Brand Management: Utilize sales data, market data, pricing strategies, customer segmentation and competitive intelligence to identify new opportunities and markets to support the expansion of products and channels that drive revenue streams and build brand equity. Conduct product analysis to measure and report on programs and define targeted opportunities. Direct and develop all tactics and activities that support brand development and growth.
• Marketing Strategy: Develop, present and implement portfolio business plans for private label kit products including management of pricing, go-to-market strategies, and product positioning. Perform market research to uncover customer requirements and report on market opportunities and trends. Create, execute and manage Sarnova marketing programs and materials to include company catalogs, online initiatives, advertising, sales force support materials, trade show marketing efforts, and supplier marketing programs.
• Vendor Relations: Manage external relationships with vendors of private label kits to ensure common vision and strategy. Work with Operations to identify sourcing opportunities and ensure product/component availability. Consult with vendors to identify product opportunities and mange product pipeline. Act as liaison to vendors throughout product life cycle.
• Communication: Lead the development and execution of strategic messaging for private label kits, ensuring alignment with brand positioning and business goals. Collaborate closely with Marketing and Sales to create compelling narratives that inspire enthusiasm and drive engagement across teams. Cultivate strong relationships with product manufacturers to support co-branded initiatives and cross-promotional opportunities. Deliver high-impact presentations tailored to diverse audiences—internal stakeholders, leadership, and external partners—demonstrating clarity, influence, and business insight.
• Training and Support: Assist with the development of clinical training programs and product training for the Sales Team and other corporate personnel. Deliver materials both in person and via alternate training methodologies.
• Additional job duties as assigned

Skills/Experience Required:

• Education: Bachelor’s Degree required; Business or related field preferred
• Minimum of 5 years in a value-added distribution industry or B2B environment
• Proven experience in product/category management, including positioning, customer segmentation, pricing, and go-to-market strategies preferred
• Direct experience with brand development, kit creation, and product labeling is a plus
• Demonstrated ability to think strategically and contribute to business growth through innovative product and program development
• Strong business acu
• men with advanced financial and analytical skills to support data-driven decision-making
• Experience collaborating with and guiding creative teams to execute impactful marketing and communication strategies
• Exceptional communication and presentation skills, with the ability to influence and engage stakeholders across all levels of the organization
• A self-starter with an entrepreneurial mindset, driven to identify opportunities, solve problems, and take initiative in a fast-paced environment
• Outstanding project management and organizational skills, with a keen attention to detail
• Comfortable navigating and thriving in a dynamic, evolving environment
• Brings positive energy and a strong sense of ownership when representing the brand internally and externally

Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.