Distribution and End-User Sales Manager

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

Location: Remote - Colombia
Employment Status: Salary Full-Time
Function: Sales
Req ID: 27352

Were looking for a strategic and driven leader to take charge of our commercial operations across regional markets. This role is ideal for someone with a strong background in industrial sales and a passion for building impactful distributor and end-user relationships.

• Design and implement commercial strategies aligned with corporate goals.
• Support and guide the sales force in achieving targets.
• Define pricing policies, area expenses, incentives, and commissions.
• Evaluate marketing and advertising policies.
• Set sales targets based on corporate growth objectives.
• Develop sales budgets, client portfolios, and regional territories.
• Participate in hiring and onboarding of commercial team members.
• Build and maintain long-term relationships with distributors and industry associations.
• Define and monitor distributor growth plans.
• Oversee performance of direct reports and review purchase orders.
• Track performance indicators aligned with management systems.
• Provide required information to AWS certification and qualification departments.

• Bachelors degree in Business Administration, Industrial Engineering, or related fields.
• Preferably with a specialization in Marketing, Sales Management, or similar.
• 7+ years of experience in commercial management within the industrial sector.
• Conversational English (B2 level) required.

• Opportunity to lead strategic initiatives in a dynamic industry.
• Collaborate with a high-performing team across regions.
• Drive impactful growth through innovative sales strategies.

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.