Digital Merchandising Program Specialist

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Digital Merchandising Program Specialist is a key contributor to the digital strategy, responsible for elevating customer engagement across owned and third-party digital channels. This role focuses on managing and optimizing User-Generated Content and syndicating product information to external platforms to drive discoverability, influence purchase decisions, and deliver on brand consistency.

Responsibilities

• Manage the strategy and execution of user-generated content by organizing, categorizing, and tagging it on the website, while also maximizing the collection of ratings and reviews.
• Collaborate with cross-functional teams (Social, Digital Merchants, Marketing) to align social creator content, timing, and tagging requirements while looking for opportunities to refine and improve the content management process.
• Analyze performance of curated content, identifying areas for optimization and measure the impact on digital KPIs to guide enhancements in the consumer journey and social content strategy.
• Oversee the syndication of product listings and data accuracy across digital channels.
• Partner with vendors on emerging content initiatives and support the integration and management of vendor toolsets to inspire engagement and drive conversion across digital touchpoints.
• Support end-to-end validation of site experiences, from strategy planning to final QA before go-live.
• Understand the competition by patterning best-in-class online retailers to identify emerging online trends and web technology to drive future forward thinking for BBW.com.
• Seen as the business expert and "go to" person by their cross-functional partners .

Qualifications

Qualifications & Experience

• 3+ years related experience in digital/ecommerce.
• Experience analyzing metrics and optimizing to drive sales.
• Strong business acumen
• In-depth analytical skills and results oriented.
• Strong verbal and written communication skills.
• Demonstrated collaborative skills and ability to work well within a team.
• Ability to work in a fast-paced and deadline-oriented environment.
• Self-motivated with critical attention to detail, deadlines and reporting.
• Ability to manage multiple projects in various phases of ideation, execution, or delivery.
• Comfortable shifting back and forth between tactical execution and thinking strategically.

• Bachelor's Degree preferred; or equivalent combination of relevant education and experience.

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. Thats why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance , Philadelphia Fair Chance Law , San Francisco Fair Chance Ordinance .

We are an equal opportunity action employer. We do not make employment decisions based on an individuals race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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