Digital Media Buyer

About Us

Imagination Mining Company is a fast-growing publisher and distributor of innovative trading card games, including Bo Jackson Battle Arena (BoBA), Wonders of the First, and Cosmics. We work directly with professional athletes, entertainers, and top creators to deliver collectible, competitive, and community-driven games that bring fans together across sports, fantasy, and hobby shop culture.

We are looking for a Media Buyer with strong sports knowledge to join our scrappy, high-energy, hard working team. This role is ideal for someone who lives at the intersection of sports, collectibles, and gaming, and knows how to turn marketing dollars into measurable audience growth.

Responsibilities

• Plan & Execute Paid Media Campaigns

  • Develop, buy, and manage digital advertising campaigns across social platforms (TikTok, YouTube, Instagram, WhatNot, X), streaming, and sports media outlets.

  • Manage budgets, bids, and placements to maximize ROI.

• Sports-Focused Media Strategy

  • Leverage knowledge of the sports industry, fan culture, and collectibles to identify high-value sponsorships, influencer placements, and sports content partnerships.

  • Negotiate and secure media buys with sports publishers, podcasts, athlete channels, and live-stream platforms.

• Analytics & Optimization

  • Monitor and report on campaign performance, adjusting strategies in real time to meet KPIs (impressions, conversions, engagement).

  • Stay ahead of media buying trends in sports and gaming.

• Collaboration

  • Partner with internal Marketing, Sales, and Content teams to align media buys with product launches, live events, and influencer campaigns.

  • Support tournament promotions, trade shows, and sports-card hobby shop activations with targeted advertising.

Qualifications

• 3+ years of media buying experience (digital focus preferred).

• Strong understanding of the sports industry—athletes, leagues, collectibles, and fan engagement.

• Experience with Google Ads, Meta Ads Manager, TikTok Ads, and/or programmatic buying platforms.

• Analytical mindset with proficiency in campaign tracking tools (Google Analytics, etc.).

• Strong negotiation skills and ability to build relationships with media reps, sports outlets, and influencers.

• Passion for sports, collectibles, trading card games, or gaming communities is a must.

Bonus Points

• Experience working with NIL deals, athlete endorsements, or sports sponsorships.

• Familiarity with the trading card industry and hobby shop ecosystem.

• Past success running campaigns for live events or launches in sports/entertainment.

What We Offer

• Competitive salary and benefits package.

• Opportunity to work directly with athletes, creators, and major brand partners.

• Creative, collaborative, and entrepreneurial team culture.

• The chance to help shape the growth of one of the most exciting new trading card companies in the industry.