Marketing Manager

Aquent is partnering with a globally recognized organization that is at the forefront of retail innovation, dedicated to shaping the future of consumer experiences. This company is known for its iconic brands and commitment to delivering exceptional value to customers worldwide. We are seeking a visionary leader to join their team and significantly impact their marketing strategy. This pivotal role will place you at the heart of our clients omnichannel media planning, driving strategic direction and execution for one of their most beloved brands. You will lead a talented team, translating brand vision into impactful media strategies that resonate with consumers and achieve critical business objectives.

As a key connection point between the brand team and the centralized media organization, you will be instrumental in developing best-in-class channel planning. Leveraging your deep understanding of holistic media planning, you will inform strategy, provide best practices, and guide the execution of media strategies for a prominent brand within our clients portfolio. Youll serve as the resident expert on channel mix and integrated planning, sharing insights and enabling greater efficiency and collaboration across brands. This is a unique opportunity to be at the forefront of a new, full-funnel approach, creating long-term brand value and achieving ambitious business goals.

**What Youll Do:**

* Lead the omnichannel media planning and execution process, translating brand teams priorities into actionable media approaches.
* Function as the key point of interface between the brand team and the central media organization, providing relevant insights during brand planning and owning the translation of brand strategy into media plans for agency teams.
* Cultivate comprehensive knowledge and understanding of brand goals, business, and consumers to ensure that media strategies are completely aligned.
* Establish proxy metrics for all campaigns, incorporating business, marketing, and financial objectives into holistic KPIs.
* Drive Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations.
* Advise Media Agency planning teams, ensuring granular media plans align to media mix and outline recommendations.
* Serve as the main point of contact with the Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels.
* Approve optimizations and tactic adjustments to campaigns with a holistic understanding of campaign performance.
* Liaise with the Measurement and Interpretation team to set clear and measurable goals for media plans and to evaluate media effectiveness, incorporating insights and learnings into future campaigns.
* Architect holistic strategy, including development of KPIs and assessment processes, driving strategic media optimization and managing portfolio-wide business and media objectives.
* Develop cohesive and scalable approaches to planning that maximize return of budget and resources, showcasing strong aptitude in analyzing media data.
* Maintain an agile mindset and responsive approach to media strategy, leading change in the organization and effectively selling in ideas.
* Foster an environment of empowerment and collaboration, influencing upwards and effectively communicating with executive-level audiences.
* Translate insights into business opportunities, drive accountability in team performance, and lead agency management to maximize value.

**Must-Have Qualifications:**

* 10+ years of marketing experience, with 7+ years experience planning and executing omnichannel full-funnel media.
* 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams.
* Extensive experience translating brand strategy into executable and scalable full-funnel media approaches.
* Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends.
* Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment.
* Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.
* Proven ability as a change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change.
* Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the worlds biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Were about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Global retail company specializing in apparel and accessories. The company focuses on casual, stylish, and affordable fashion, catering to a broad customer base. With an emphasis on sustainability, inclusivity, and digital transformation, our client continues to evolve its business to meet changing consumer needs.

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