Offline Marketing Manager

Job Descriptions

• Design and execute offline marketing campaigns targeting both retailers (B2B) and end consumers (B2C).
• Plan and manage promotional activities, including in-store branding, point-of-sale displays, pop-ups, street activations, and trade show participation.
• Apply creative thinking to deliver impactful and memorable campaigns.
• Collaborate closely with the sales team to align marketing efforts with sales objectives
• Support local market research by gathering insights on consumer behavior, retail traffic, and campaign effectiveness.
• Monitor and report on campaign performance, including ROI analysis and brand exposure
• Manage relationships with third-party vendors, promoters, and local marketing agencies.

Requirements

• 3–5 years of experience in offline, event, or trade marketing, preferably within FMCG, lifestyle, or other consumer products.
• Must be eligible to be based in the U.S. with valid work authorization.
• Strong understanding of U.S. consumer culture and retail trends.
• Existing network or resources with local marketing agencies is a strong advantage
• Proven track record of delivering measurable results from previous campaigns.

Skills

• Demonstrated experience in executing offline marketing campaigns in the U.S. market.
• Results-oriented, with strong analytical skills to evaluate campaign impact and effectiveness.
• Strong communication and project management skills, with the ability to coordinate multiple stakeholders
• Creative mindset with the ability to turn ideas into actionable campaigns.

Benefits: 401(k), Insurance, Dental, Vision