Market Research Specialist

Job Descriptions

1. General target: visit retail outlets and specialty stores, engaging directly with consumers to deliver market intelligence that supports product development, branding, and go-to-market strategies.
2. Interact with end consumers to collect real-time feedback on products, flavors, and designs.
3. Build relationships with store owners and distributors to gather insights on product movement, trends, and demand.
4. Report on competitor product lines, pricing, packaging, promotions, and share of shelf.
5. Capture insights on regional and demographic differences in consumer preferences and buying behaviors.
6. Document findings and deliver structured reports with data, trends, and clear recommendations.
7. Collaborate with product development and marketing teams to support product launches, campaigns, and positioning.
8. Stay current on regulatory and market trends.

Requirements

1. 1–3+ years of experience in market research, preferably in consumer goods, FMCG, or lifestyle products.
2. Hands-on experience conducting in-store interviews, surveys, and competitive audits.
3. Familiarity with U.S. consumer trends and specialty retail markets.
4. Eligible to be based in the U.S.
5. Willing to travel locally to visit stores.
6. Comfortable in both consumer-facing and B2B conversations.
7. Experience in regulated consumer industries is a strong advantage.

Skills

1. Strong interpersonal skills and approachable personality for store visits.
2. Excellent communication skills for conducting interviews and surveys.
3. Data analysis ability and analytical thinking — able to synthesize findings into insights.
4. Capable of visualizing and presenting data effectively.
5. Curious, resourceful, and observant — able to extract useful insights from informal or unstructured situations.