SEO Specialist

SEO Specialist We're seeking a results-driven SEO Specialist to join our marketing team and help increase organic website traffic, improve search engine rankings, and drive qualified leads for our industrial automation solutions. As a key member of our marketing team, you'll drive technical SEO, on-page optimization, and keyword-driven content development to elevate maplesystems.com in search engine results. Salary and Benefits: At Maple Systems we invest in our people. When you join our team, you'll receive: * Competitive Salary - $27.00 - $40.00 hourly, based on experience. * Comprehensive Healthcare - 100% employer-paid medical, dental, and vision insurance. * Employee Ownership - Be a part of something bigger as an employee-owner. * Retirement Savings - 401(k) plan with company match to secure your future. * Work-Life Balance - Paid sick leave and vacation that accrues immediately. Join a team that values your well-being, supports your growth, and celebrates shared success! You will play a central role in enhancing our visibility across Google and other search engines through keyword research, technical audits, content gap analysis, and ranking factor improvements. The ideal candidate brings not only a deep understanding of traditional SEO best practices but also has an eye toward how AI and evolving search technologies are reshaping search behavior and content strategy. If you're a savvy digital marketer with a passion for SEO, data-driven growth, and agile thinking we want to hear from you. Responsibilities * Develop and implement SEO strategies that drive organic growth and improve domain authority * Perform regular technical SEO audits to optimize crawlability, indexing, mobile usability, site speed, and Core Web Vitals * Conduct detailed keyword research, competitor analysis, and content audits to identify ranking opportunities * Collaborate with in-house content creators to develop high-performing SEO content, blog articles, videos, and landing pages aligned with user intent and search opportunities * Monitor and optimize on-page SEO elements (title tags, meta descriptions, headers, schema markup, internal linking) * Support and improve content strategy using analytics to guide decisions on content gaps, topic clusters, and pillar content * Leverage SEO tools such as Google Search Console, SEMrush, and GA4 to monitor performance, track KPIs, and identify technical issues * Work closely with sales and technical resource teams to uncover customer needs, pain points, and industry trends to align content with * Report regularly on SEO performance metrics, including keyword rankings, organic sessions, backlinks, and conversion rates * Assist in optimizing PPC landing pages, email campaigns for improved conversion and SEO value * Stay up to date with algorithm changes, emerging SEO trends, and industry updates Qualifications * 4+ years of experience in SEO - from tactical execution to strategy * Strong understanding of search engine algorithms, ranking factors, and Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles * Ability to manage both technical and content-driven SEO efforts * Solid grasp of HTML/CSS basics, structured data, and website architecture as it relates to SEO * Experience working with cross-functional teams including sales, developers, and marketing * Detail-oriented with a data-first mindset * Knowledge of industrial automation is a bonus Qualities You'll Need to be Successful * An appreciation for how to communicate constructively with people from non-technical backgrounds * Desire to make projects awesome, regardless of your contribution * Ability to express your ideas constructively within a collaborative team framework * Coachable and willing to learn and willing to teach Job Type: Full-time Expected hours: 40 per week on site Schedule: Monday to Friday Ability to Commute: Everett, WA 98204 (Required) Compensation details: 27-40 Hourly Wage PIeb190ad2bcb4-29...