Franchise Sales Associate

  • Choice Hotels Int. Inc.
  • Delaware, Ohio
  • Full Time

Franchise Sales Associate

Who are we looking for?

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Franchise Sales Associate in the Franchise Sales organization. This is an entry-level opportunity which requires some level of education and training; prior sales experience is desired, however, little or no experience will be considered. This role will provide experience in sales and serve as a steppingstone to a higher-level role within the Franchise Sales organization. The Geographical Market Areas (GMAs) for the role are Maryland through Maine AND the Northeast region (with access to a major airport). Interested candidates MUST be based within either region, with the ability to travel 75% of the time and a willingness to relocate on an as needed basis.

Are you self-motivated with endless motivation and a willingness to learn and apply new skills? We invite you to apply today for our Franchise Sales Associate role today and #MakeItYourChoice.

Your Responsibilities

The Franchise Sales Associate to work under the supervision of a Regional Vice President - Coach while learning all the necessary steps of the sales process to include meeting and exceeding growth of conversions, new construction, and adaptive reuse of hotels in an assigned GMA. The individual contributes to the development and growth of the Market Area Strategic Business Plan and executes against the plan by calling on prospective franchisees, developing relationships and networking with developers, third-party management companies, lenders, brokers, and industry groups, etc. In addition to the following:

  • Participate in training to learn about the industry, tools, and sales process in a classroom setting at the corporate office and remotely via Zoom.

  • Ride-along experiences with the Regional Vice President - Coach and other members of the Franchise Sales team to see the sales process from beginning to end.

  • Receive coaching on the use of sales tools and resources to develop a pipeline of opportunities.

  • Obtain direction on markets to focus prospecting efforts against and track progress.

  • Learn the fundamentals of the Sales lifecycle, inclusive of:

  • Identify potential franchisees through market research, networking, and attending industry events.

  • Conduct initial outreach to potential franchisees via phone, email, or in-person meetings

  • Understand the prospective franchisees business goals, financial capabilities, and market conditions and present the franchisee the opportunity by communicating the Choice Hotels value proposition.

  • Managing the contract/approval process and collaborating with Franchise Administration and other internal resources to ensure timely information flow and application processing.

  • Negotiate terms and conditions of the franchise agreement to reach mutually beneficial outcomes and guide the franchisee through the decision-making process, addressing any questions or objections.

  • Collaborating with the brand head and operations team to improve the quality of the deals brought into the pipeline, as well as the overall performance of the brand.

  • Prepare to independently manage the deal process and own a market or segment of the territory.

  • Execute on deals.

Your Experience, Skills & Competencies

  • Required: High School Diploma. Preferred: Bachelor's Degree in Business, Marketing, or a related field. Military and/or college experience is also desirable.

  • Preferred: Business-to-Business sales experience in the hotel industry, hospitality, franchising, or a related field.

  • Preferred: On-property hotel experience in operations or sales.

  • Proven track record of meeting or exceeding goals/quotas and driving business results. Ability to collaborate with business leaders across organizational lines.

  • Strong negotiation and influencing skills.

  • Excellent communication and presentation skills.

  • Exceptional interpersonal skills and demeanor.

  • Strong analytical skills.

  • Knowledge of the hotel industry and competitive brands, including Choice Hotels' brands, sales and marketing strategies, and service offerings.

  • Proficiency in MS Office applications such as Outlook, Word, PowerPoint, and Excel.

  • Desirable: Prior experience using CRM applications.

  • Ability to travel up to 75% of the time with a willingness to relocate on an as-needed basis.

Your Team

This is an individual contributor role that will report to the Regional Vice President - Coach and will collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Franchise Sales Associate you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 75% of the time to represent Choice Hotels at franchise-related events, trade shows, conventions and visit franchisees, etc.

Salary Range

The base salary for this position is $70,000 annually, with additional earning potential based upon executed deals.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD - Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver

Job ID: 484990619
Originally Posted on: 7/12/2025

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