Student Persona Worksheet & Template

Student personas are a key aspect of any successful enrollment marketing strategy, but where do you begin? Use this guide to create individual personas for your target audiences so you can not only understand who they are, but also how to best promote your programs.

With this worksheet, you can:

• Establish a complete student persona to guide your marketing

• Pinpoint their unique needs, challenges, and goals

• Focus your marketing on the messaging that will resonate the most with your audience

• Bring your persona to life and defeat writer's block with AI prompts

• And more!