6 Ways to Market to Nontraditional Students

Have your marketing efforts evolved to overcome today's challenges in attracting nontraditional students? Adult learners have unique needs and motivations, and with the right enrollment marketing strategy, you can reach them where they are and promote your higher ed programs effectively.

Inside this comprehensive guide, you’ll find tips to help you:

• Understand today’s nontraditional students

• Define the student personas you want to reach

• Focus your marketing on solutions, flexibility, outcomes, and other key selling points

• Identify partners within your community

• And more!