- Employer Resources
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- Last Updated: March 11, 2026

After the Job Post: 6 Moves That Drive Better Applicants
You’ve crafted the perfect job ad and hit “Publish.” Now what?
If you’re just sitting back and waiting for the resumes to roll in, you’re missing out on the best talent. The real work of attracting high-quality candidates happens after the post goes live.
Watch this strategy-packed session, “After the Job Post: 6 Moves That Drive Better Applicants,” where we break down exactly what you should be doing while your ad is running.
In this job ad webinar, our hiring pros walk you through a six-step plan to maximize your recruitment efforts. You’ll learn how to:
- Expand your reach: Get the word out beyond just job boards.
- Polish your presence: Update your career site and employer brand to attract curious candidates.
- Be proactive: Effectively target passive job seekers.
- Optimize the process: Organize your team and track ad performance for data-driven adjustments.
At the end of webinar, you’ll earn SHRM and HRCI activity IDs for recertification credit. When you’re ready to get the most out of your job ad budget, post your openings on iHire and explore our Resource Center for more hiring tips and tricks – including how to use our exclusive Hiring Market Insights.

iHire is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®.
The use of the official seal confirms that iHire has met HR Certification Institute's (HRCI) criteria for re-certification credit pre-approval.
Activity IDs are valid to claim through April 30, 2028. By registering for this webinar, you may receive follow-up marketing communications from iHire and their partners.
Speakers

Molly Floyd
iHire Customer Success Director
Molly Floyd, Customer Success Director, oversees iHire’s Customer Success team. She joined us from the education world. Her experience as a teacher and a principal helped her develop the ability to nurture relationships, collaborate with others, and balance the needs of multiple stakeholders. Molly focuses on the unique challenges of iHire’s clients and develops solutions to ensure their experiences with our industry-focused recruiting tools are personalized, seamless, and rewarding.

Robert Oakley
iHire Hiring Solutions Advisor
Robert Oakley brings sharp insight and a collaborative spirit to every client interaction. Known for asking the right questions and truly listening, he builds strong relationships rooted in trust and understanding. With a passion for data-driven solutions and an extensive background in product management, Robert thrives on helping employers solve hiring challenges with measurable results. As a native Canadian, he’s open to any conversations regarding the Calgary Flames, local moose, or canoeing the Kootenay River.

Lori Cole
iHire Career Coach/Advisor, Brand Ambassador & Content Creator
LoriCole is a Certified Career Coach and Advisor, Brand Ambassador, and Content Creator with over 20 years of experience in staffing and recruiting in the online world. She’s always looking for ways to make life easier for iHire’s job seekers.